Missed-Call Revenue Calculator
Adjust the sliders to match your practice's call volume and case value. See your estimated annual revenue loss from unanswered calls in real time.
For dental and orthodontic practices. Results are directional estimates — not a guarantee.
Estimate mode
Conservative applies 50% to each assumption — a defensible lower bound for the actual loss.
Estimated Annual Revenue Lost
$50K
to missed and unanswered calls — conservative estimate
945
Total missed calls / yr
165
Missed new patients / yr
33
Lost booked appts / yr
$4K
Revenue lost / month
Show formula
annual_lost = calls_per_day × working_days × 12
× %missed × %new_patient × conversion
× case_value
Conservative mode applies 0.5× to %missed,
%new_patient, and conversion simultaneously.Assumptions grounded in ADA Health Policy Institute data and Dental Business Journal conversion benchmarks. Not a guarantee of actual practice results.
Industry benchmarks: dental practices miss 20–38% of inbound calls (ADA Practice Transitions data); average new-patient call conversion ~40% (Peerlogic); new-patient call share ~30–40% of total inbound. Individual practice results vary significantly.
Stop losing $50K a year.
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Book a Free 20-Minute CallWhy missed calls matter more in dental than almost any other business
In most service businesses, a missed call is recoverable — the customer tries again or sends an email. In dental and orthodontic practices, the stakes are different: new patients are comparing two or three practices on Google simultaneously. The one that answers wins the patient.
ADA Practice Transitions data suggests dental practices miss 20–38% of inbound calls during business hours — and more after 5 PM when staffing drops. Dental Business Journal benchmarks put average new-patient call conversion around 40%. A well-run front desk converts 60–70%. That conversion gap, multiplied by call volume and patient value, is what the calculator above is measuring.
For orthodontic practices, Gaidge Analytics benchmarks actual case acceptance at 64–68% — significantly below the 80–90% most practice owners believe theirs is. At a typical case value of $5,500, one additional new-patient start per month equals roughly $66,000 in annual production.
The conservative toggle in the calculator halves each assumption simultaneously — it's a floor, not a ceiling. Reality for most practices sits somewhere between conservative and aggressive depending on call volume, market competition, and current front-desk capacity.
Sources: ADA Health Policy Institute / Practice Transitions; Dental Business Journal conversion benchmarks; Gaidge Analytics 2022; Planet DDS 2025 case acceptance data. All figures are industry estimates — individual practice results vary.