New patients call at 9 PM. Be there when they do.
Hestur answers every inbound call to your orthodontic practice, books consultations 24/7, and handles routine patient questions — so you capture every new-patient lead, not just the ones who call during business hours.
Integrates directly with Open Dental, Dentrix, and Eaglesoft. HIPAA-compliant. BAA signed before go-live.
The Problem
Most ortho new-patient calls happen when your office is closed.
Parents research orthodontic treatment after dinner. They call between 6–10 PM on weekdays and all day on weekends. If your phone goes to voicemail, you've already lost to the next Google result.
64–68%
actual ortho conversion rate — not the 80–90% most owners believe
Gaidge Analytics benchmarks ~68% and Planet DDS 2025 data reports ~64.4% case acceptance. Most practice owners estimate theirs is 80–90%. That 15–25 point gap represents patients who called, consulted, and still chose someone else — often because a competitor answered faster.
$4,000–$8,000
average comprehensive orthodontic case value (~$5,500 typical)
One additional new patient start per month, at a $5,500 case value, equals approximately $66,000 in additional annual production. Most of those starts come from after-hours calls that currently go unanswered.
Up to 5
practices a patient contacts before choosing — you win on who answers first
Prospective ortho patients compare multiple practices before committing. Clinical skill rarely differentiates at that stage — speed to answer and quality of that first conversation does.
Industry estimates. Sources: Gaidge Analytics 2022 benchmarks; Planet DDS 2025 case acceptance data; vendor estimates for after-hours call share. Individual practice results vary significantly.
How it works
From ringing phone to booked consultation — automatically.
Parent or patient calls about treatment
Whether it's a braces consultation, Invisalign question, retainer issue, or broken bracket — the AI answers in under 2 rings, day or night.
New patient intake collected on the call
Name, age, chief concern, insurance, referring dentist, and preferred consultation time — captured conversationally, not via form. Ready for your treatment coordinator before the consult.
Consultation booked directly in your PMS
Live availability from Open Dental, Dentrix, or Eaglesoft. The patient hangs up with a confirmed appointment — not a callback promise.
Treatment coordinator starts every morning informed
Every overnight and weekend call logged with a transcript and summary. No voicemail queue. No "who called about Invisalign?" Your TC knows exactly what to prepare.
Capabilities
Trained for orthodontics. Not generic dental.
The AI knows your services, your pricing ranges, your financing options, and when to hand off to a clinical conversation. It handles the calls your TC shouldn't have to take.
24/7 new patient intake
Books initial consultations around the clock, including evenings and weekends.
Braces & Invisalign Q&A
Answers treatment questions, cost ranges, and insurance basics without a staff member involved.
Flexible payment plan info
Explains financing options and monthly estimates to help patients self-qualify before the consult.
Live scheduling
Reads real-time availability and books consultations directly in your PMS.
Appointment reminders
Outbound calls before adjustment appointments and consultations reduce no-shows.
Rescheduling & cancellations
Patients reschedule without waiting on hold — and your calendar stays full.
Retainer & emergency calls
Lost retainer, broken bracket, wire poking — triaged with appropriate urgency.
Referring dentist line
Separate handling for referring dentist calls — professional, fast, and logged separately.
PMS Integrations
Consultations booked directly into your schedule.
No middleware, no manual entry. The AI reads live availability and writes confirmed appointments back to your PMS in real time.
Revenue Impact
How much are after-hours calls costing you?
Enter your practice's call volume and average case value to estimate your annual revenue loss from unanswered calls.
Estimate mode
Conservative applies 50% to each assumption — a defensible lower bound for the actual loss.
Estimated Annual Revenue Lost
$165K
to missed and unanswered calls — conservative estimate
945
Total missed calls / yr
165
Missed new patients / yr
33
Lost booked appts / yr
$14K
Revenue lost / month
Show formula
annual_lost = calls_per_day × working_days × 12
× %missed × %new_patient × conversion
× case_value
Conservative mode applies 0.5× to %missed,
%new_patient, and conversion simultaneously.Assumptions grounded in ADA Health Policy Institute data and Dental Business Journal conversion benchmarks. Not a guarantee of actual practice results.
Industry benchmarks: dental practices miss 20–38% of inbound calls (ADA Practice Transitions data); average new-patient call conversion ~40% (Peerlogic); new-patient call share ~30–40% of total inbound. Individual practice results vary significantly.
Stop losing $165K a year.
Enter your email for a copy of this estimate, then book a 20-minute call — we'll walk through what fixing it looks like for your practice.
Book a Free 20-Minute CallResults
What orthodontic practices say.
"[Testimonial placeholder — replace with a real quote from an orthodontist or practice owner]"
Orthodontist / Owner
[Practice name], [State]
"[Testimonial placeholder — replace with a real quote from a treatment coordinator]"
Treatment Coordinator
[Practice name], [City]
"[Testimonial placeholder — replace with a quote focused on new-patient growth or after-hours capture]"
Practice Administrator
Multi-location practice, [State]
FAQ
Questions we hear most.
Is this HIPAA-compliant?+
Yes — operationally. We sign a Business Associate Agreement before any patient information flows through the system. Call transcripts are stored in HIPAA-eligible infrastructure with AES-256 encryption at rest and TLS 1.3 in transit. We use zero-data-retention API agreements with all LLM providers, so patient data is never used to train AI models.
Will this replace my treatment coordinator or front-desk staff?+
No. The AI captures new patient leads and handles routine calls so your treatment coordinator can focus on consultations that are already booked and patients actively in treatment. Think of it as a pre-screening layer — every consult your TC takes has already been captured, qualified, and informed by the AI. No cold leads fall through.
Does it understand orthodontic-specific questions?+
Yes. We configure the AI with your specific services, pricing ranges, insurance panels, financing options, and common clinical questions. It knows the difference between a broken bracket and a loose band, how to explain Invisalign vs. braces at a high level, and when to say "great question for the doctor at your consult" rather than overreach.
Which practice management software does it integrate with?+
We integrate with Open Dental, Dentrix, and Eaglesoft. The AI reads live availability and writes bookings back to your schedule. If you use Dolphin, Ortho2 Edge, or another orthodontic-specific PMS, tell us on the scoping call — we evaluate API availability for each.
How much does it cost, and is there an ROI case?+
Starting at $500/month for a single-location practice. At an average comprehensive case value of $4,000–$8,000, capturing even one or two additional new patients per month from after-hours calls that previously went to voicemail covers the entire cost and then some. Use the calculator on this page to run the numbers for your specific practice.
What happens after hours and on weekends?+
Routine calls — consultation inquiries, Invisalign questions, payment plan info — are handled fully by the AI and booked into the next available slot. Urgent orthodontic issues (severe pain, trauma, severe swelling) trigger an escalation path you configure. Everything else becomes a logged, summarised entry your team reviews in the morning.
Orthodontic practices — live in 5 days
The parent calling at 9 PM already chose your competitor. Start capturing them tonight.
Book a 20-minute call. We'll walk through your call volume, show you how the PMS integration works, and give you a fixed price before we start.
No commitment required. We scope, quote, and go live in 5 business days.