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    Hestur
    PricingAI Automation Pricing — Full Breakdown

    How much does AI automation cost?

    A Proof of Concept runs $5,000–$25,000 and takes 2–4 weeks. A full automation build runs $25,000–$100,000. Enterprise programmes start at $200,000. ROI is typically inside 6 months. Here is the breakdown.

    Project tiers

    Three tiers. Fixed prices. No hourly billing.

    2–4 weeks · ROI in 3–6 months

    Pilot / PoC

    $5,000–$25,000

    A working automation on your real data with your real integrations. One process, end-to-end. The goal is to prove ROI before a larger commitment — not to build a toy.

    • Process discovery and current-state mapping
    • Single workflow build (n8n or Make)
    • Integration with 1–3 existing tools
    • Error handling and monitoring setup
    • ROI measurement baseline

    CRM lead routing automation: $12,000 — 3-week build. Saved a SaaS company 40 hours/week of manual data entry.

    6–16 weeks · ROI in 4–9 months

    Full Automation Build

    $25,000–$100,000

    Multi-workflow automation across a business function — sales ops, customer service, finance, or operations. Handles edge cases, integrates with your full stack, includes monitoring and handoff training.

    • 5–15 connected workflows
    • Custom integrations for tools without native connectors
    • AI-native nodes (LLM classification, extraction, generation)
    • Error handling, retry logic, dead-letter queues
    • Monitoring dashboard and alerting
    • Documentation and team training

    Contract renewal automation for SaaS company: $68,000 — 10-week build. 3 FTEs reallocated, $180K/year saved.

    6–18 months · ROI in 6–12 months

    Enterprise Automation Programme

    $200,000–$500,000+

    Organisation-wide automation infrastructure: workflow platform deployment, custom node development, AI agent orchestration, governance framework, and ongoing engineering retainer.

    • Self-hosted n8n infrastructure (queue mode, Redis, PostgreSQL)
    • Custom node development for proprietary systems
    • AI agent layer (multi-agent orchestration)
    • Governance and audit logging framework
    • Change management and CoE setup
    • Dedicated engineering team (part-time or full-time)

    Multinational professional services firm: $380,000 — 14-month engagement. 12 departments automated, $2.1M annual savings.

    Real client outcomes

    ROI in under 6 months. Here is the math.

    Series B SaaS — Contract Renewal

    Before

    3 FTEs spending 60% of time on manual renewal outreach, data entry, and CRM cleanup

    After

    AI-driven renewal workflow: lead scoring, email sequence trigger, CRM update, Slack alert to sales

    Annual savings

    $180,000/year (3 FTEs at $60K reallocated to growth work)

    Build cost / Payback

    $68,000

    Payback: 4.5 months

    E-commerce — Order Operations

    Before

    2 ops staff manually processing returns, refunds, and fulfilment exceptions — 8 hours/day

    After

    Shopify webhook → n8n → inventory check → refund decision → customer email → Slack notification

    Annual savings

    $95,000/year (2 staff reallocated; 400+ hours/month recaptured)

    Build cost / Payback

    $38,000

    Payback: 4.8 months

    Professional Services — Client Reporting

    Before

    Account managers spending 6 hours/week per client pulling data and formatting reports

    After

    Automated report pipeline: data pull → GPT-4o narrative → PDF generation → scheduled delivery

    Annual savings

    $220,000/year (11 account managers save 6h/week each at $80/hour)

    Build cost / Payback

    $52,000

    Payback: 2.8 months

    The hidden cost trap

    Why Zapier becomes expensive as you scale.

    Zapier charges per task (every action in a Zap). At low volume it's fine. At 100,000 operations/month, you're paying $449/month vs $40/month for self-hosted n8n doing the same work. At scale, Zapier's pricing model is a tax on your growth.

    Monthly opsZapierMake.comn8n Cloudn8n Self-hosted
    5,000/month$49$9$20$30
    20,000/month$99$29$50$30
    100,000/month$449$97$120$40
    500,000/month$2,199$499$500$60
    2M+/monthEnterprise (call)Enterprise (call)Enterprise (call)$80–150

    Monthly platform costs only. Does not include build or integration cost. Zapier prices from published plans as of mid-2026.

    Our model

    Fixed-scope. Firm price. No surprises.

    Most agencies bill time-and-materials — every hour is your risk. We scope fixed deliverables with a firm price, agreed before any work starts. If it takes longer than scoped, that is our problem.

    Fixed-scope (us)

    Budget certainty✓ Firm price agreed before work starts
    Scope risk✓ Scope creep is our problem, not yours
    Speed incentive✓ Deadline built into the contract
    Quality incentive✓ We eat the cost if it takes longer
    Best forDefined problems with clear business outcomes

    Time & materials (most agencies)

    Budget certainty✗ Budget grows as scope grows
    Scope risk✗ Every new requirement is a new invoice
    Speed incentive✗ Incentive to extend, not finish
    Quality incentive✗ "Working" and "done well" are different
    Best forR&D, exploration, undefined requirements

    Our PoC guarantee

    We prove ROI in 4 weeks — or we refund the PoC cost.

    Our Proof of Concept is a working automation on your real data, live in 2–4 weeks. If the PoC does not demonstrate measurable ROI — time saved, error reduced, cost cut — we refund the PoC fee in full. 90% of clients who do a PoC move to a full build within 60 days.

    PoC refund applies to projects where we agree on the ROI metric before work starts and the automation performs as designed but the business outcome is not achieved due to factors in our control.

    Ready to scope your automation project?

    30-minute scoping call. We define deliverables, estimate effort, and give you a firm price. No hourly billing, no scope surprises.